Privacy Policy

 

Privacy Policy

 

Precision Mycology Pty Ltd ("we", "us", "our") is the parent company of MYCRO, our consumer brand that specialises in the sale of functional mushroom tinctures and products. We are committed to protecting your privacy and ensuring that your personal information is handled in accordance with Australian laws.

This privacy policy outlines how we collect, use, disclose, and protect your personal information when you interact with the MYCRO website and online store, and during any other interactions with our company.

 

1. Collection of Personal Information

We collect personal information that is reasonably necessary for our business functions and activities. This may include the following categories:

  • Personal Identifiers: Name, email address, postal address, phone number.
  • Payment Information: Collected through secure third-party payment gateways (e.g., credit card details).
  • Account and Order Information: Transaction details, order history, delivery information.
  • Online Identifiers: IP address, device ID, browsing history, cookie identifiers, and geo-location data.
  • Social Media Information: Publicly available information (e.g., profile information, interactions) when you engage with our content on platforms such as Facebook, Instagram, and TikTok.
  • Behavioural Data: Engagement with advertisements, views, clicks, and preferences collected from platforms like Meta (Facebook, Instagram), TikTok, Google, etc., through their respective tracking tools (e.g., Facebook Pixel, TikTok Pixel).
  • Preference Data: Information about how you use our website, your preferences for products, and browsing history collected via cookies or similar technologies.

     

    How We Collect This Information:

    Directly from you when you place an order, sign up for our newsletter, or contact us.

    • Automatically through cookies and similar tracking technologies when you interact with our website or advertisements.
    • From third-party platforms such as Meta (Facebook and Instagram), TikTok, and Google when you engage with our advertisements or social media content.
    • From third-party analytics providers (e.g., Google Analytics, Facebook Pixel) that collect data to help us understand user behaviour and enhance customer experience.

       

      2. Purpose of Collecting Information

      We collect personal information to:

      • Process and fulfill your orders and deliver products.
      • Provide customer support and respond to your inquiries.
      • Tailor your online experience and personalize marketing communications.
      • Improve our website, products, and services through analytics and user feedback.
      • Facilitate participation in promotions or contests.
      • Comply with legal obligations and facilitate dispute resolution.
      • Provide targeted advertisements on social media platforms and search engines.
      • Monitor and improve our social media engagement and marketing campaigns using platforms such as Meta (Facebook, Instagram) and TikTok.

         

        3. Use of Social Media and Third-Party Platforms

        We utilize various social media platforms and third-party tools such as Meta (Facebook, Instagram), TikTok, and Google for advertising, marketing, and analytics purposes. These tools collect data through cookies, pixels, and similar tracking technologies that monitor your interactions with our content. The information collected by these platforms may include:

         

        • Engagement with our ads, including views, likes, shares, clicks, and time spent on content.
        • Audience behaviour, including demographic information, interests, and purchasing behaviour.

        • Device and browser identifiers used to target ads and track campaign performance.

         

          These platforms have their own privacy policies that govern the collection and use of personal information. We encourage you to review their privacy policies to understand how your information is handled by them:

           

          Meta (Facebook and Instagram): Facebook Privacy Policy

          TikTok: TikTok Privacy Policy

           

          4. Use of Cookies and Tracking Technologies

          We use cookies, web beacons, and other tracking technologies to enhance your browsing experience and track website performance. Cookies enable us to recognize your browser, remember your preferences, and provide you with a personalized experience. These technologies also allow us to analyse user behaviour and track interactions with our marketing campaigns.

           

          You can manage your cookie preferences through your browser settings. Note that disabling cookies may affect your ability to use certain features of our website.

           

          5. Disclosure of Personal Information

          We may disclose your personal information to:

           

          • Third-Party Service Providers: To assist in the operation of our website, payment processing, fulfillment of orders, marketing services, and analytics (e.g., Google Analytics, Meta’s Facebook and Instagram advertising tools).
          • Social Media Platforms: For targeted advertising and marketing through platforms like Facebook, Instagram, and TikTok.
          • Government Agencies or Legal Entities: If required by law or to enforce our legal rights.

          • Partners or Affiliates: For joint marketing campaigns, but only where we have your consent.

           

            We do not sell or rent your personal information to third parties.

             

            6. Security of Your Information

            We take appropriate steps to protect your personal information from unauthorized access, misuse, or loss. This includes encrypted payment gateways, and restricting access to personal information on a need-to-know basis. However, no internet transmission is entirely secure, and we cannot guarantee absolute security.

             

            7. Access to and Correction of Personal Information

            You have the right to request access to or correction of the personal information we hold about you. To exercise these rights, please contact us at info@mycro.au and we will respond to your request within a reasonable time frame.

             

            8. Direct Marketing

            We may use your personal information to send you marketing communications if you have opted in to receive them. You can opt out of these communications at any time by clicking the "unsubscribe" link in our emails or by contacting us directly.

             

            9. Third-Party Links

            Our website may contain links to other websites or third-party content. We are not responsible for the privacy practices of these external sites, and we encourage you to review their privacy policies before providing any personal information.

             

            10. International Data Transfers

            In some cases, we may transfer your personal information to third-party service providers located outside of Australia, including for cloud storage, data processing, or marketing services. We take all reasonable steps to ensure these providers comply with Australian privacy laws, ensuring your data remains secure.

             

            11. Changes to This Privacy Policy

            We may update this Privacy Policy from time to time. Any changes will be posted on our website, and the revised policy will take effect immediately upon posting.

             

            12. Contact Us

            If you have any questions or concerns regarding this Privacy Policy or how we handle your personal information, please contact us at:

            Email: info@mycro.au
            Address: Precision Mycology Pty Ltd, 4/26 Hector Street West, Osborne Park, Western Australia, 6017

             

            Effective Date: 01/09/2024