Thanks to everyone who replied to the last email with their feedback and supplement stack information. I do read every email addressed directly too me, however, my brain still isn’t in a place to be replying to everyone. But thanks nonetheless.
Let’s recap how we got here and how we move forward:
You’ve heard about the benefits of mushrooms, done your research, looked for purity and realised everything is literally $#!?.
Happened to us. Turns out there’d been a free-for-all going on for years in the “mushroom industry”. Purity came second to greed (and “celebrity endorsements”).
That’s the whole reason we pivoted into this space: we already had heaps of Aussie grown, organic mushrooms; we knew how to unlock the benefits so our bodies could absorb them; we just had to stop everything and start producing the high purity functional mushroom extracts we wanted.
So if you’re into mushroom fruiting bodies (true mushrooms), getting to see the farmers growing your mushrooms, knowing there’s real experts unlocking the beneficial compounds, 100% Australian ingredients, trust, transparency, all that, you’re probably like us.
Despite purity and honesty that’s incomparable to any other brand, we have done our upmost to keep our products affordable. Times are tough, we’re struggling, you’re probably struggling, and we hear you. We reached out for feedback the other week and we’re now focused on offering more and more value.
That’s the playbook for the rest of 2025: more value and still 0% BS.
There’s no point science making groundbreaking discoveries about the brain benefits or the gut support or the inflammation reduction that mushrooms can provide, if no one can afford them (or they’re always adulterated).
Thanks as always,
George and the MYCRO Team
PS. The AM stack is an easy way to get started, and your day started, with functional mushrooms. Pure ones.